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Main page

About me

LinkedIn

Contact me

Main page

About me

LinkedIn

Contact me

I'm Laura Ghukasyan, a UX designer specialised in growth

I'm Laura Ghukasyan, a UX designer
specialised in growth


As a UX Designer in a growth team, I've learned the importance of balancing business goals with meaningful design. I enjoy the challenge of finding simple solutions to complex problems that benefit both the user and the company. While I design for growth, I never forget that users are at the heart of everything I do, and I truly believe that great design is about more than just aesthetics - it's about solving real problems for real people.


As a UX Designer in a growth team, I've learned the importance of balancing business goals with meaningful design. I enjoy the challenge of finding simple solutions to complex problems that benefit both the user and the company. While I design for growth, I never forget that users are at the heart of everything I do, and I truly believe that great design is about more than just aesthetics - it's about solving real problems for real people.

Experience
UX Designer, Growth

  • Collaborating with a dynamic growth agency

  • My mission is to assist businesses in enhancing their user experience, driving customer acquisition, and fostering meaningful connections with their audience.

Experience
UX Designer, Growth

  • Collaborating with a dynamic growth agency

  • My mission is to assist businesses in enhancing their user experience, driving customer acquisition, and fostering meaningful connections with their audience.

Experience
Organic Growth Marketing
UX Designer, Growth

  • Collaborating with a dynamic growth agency and their clients

  • My mission is to assist businesses in enhancing their user experience, driving customer acquisition, and fostering meaningful connections with their audience.

Experience
UX Designer, Growth

  • Collaborating with a dynamic growth agency

  • My mission is to assist businesses in enhancing their user experience, driving customer acquisition, and fostering meaningful connections with their audience.

Experience
UX Designer, Growth

  • Collaborating with a dynamic growth agency

  • My mission is to assist businesses in enhancing their user experience, driving customer acquisition, and fostering meaningful connections with their audience.

Krisp
UX Designer, Growth

  • Enhanced user experiences and drove improvements through data-driven insights.

  • Designed and implemented A/B tests and experiments across website, dashboard, and desktop app.

  • Optimised existing and new user flows, resulting in increased conversion rates.

  • Maximised the effectiveness of offerings through continuous testing and iteration.

  • Collaborated closely with cross-functional teams to create new flows and functionalities.

  • Improved user retention and acquisition through the implementation of new features.

  • Contributed to the establishment of a comprehensive design system for consistent user experience.

Krisp
UX Designer, Growth

  • Enhanced user experiences and drove improvements through data-driven insights.

  • Designed and implemented A/B tests and experiments across website, dashboard, and desktop app.

  • Optimised existing and new user flows, resulting in increased conversion rates.

  • Maximised the effectiveness of offerings through continuous testing and iteration.

  • Collaborated closely with cross-functional teams to create new flows and functionalities.

  • Improved user retention and acquisition through the implementation of new features.

  • Contributed to the establishment of a comprehensive design system for consistent user experience.

Krisp
Junior UX Designer, Growth

  • Formulated improvement hypotheses based on qualitative and quantitative data.

  • Collaborated closely with Growth, Product Management, and Engineering teams.

  • Generated functional designs for various projects.

  • Created landing pages and responsive designs to enhance user experience.

  • Incorporated user feedback and iterative design processes.

  • Ensured designs aligned with business goals and user needs.

  • Contributed to the overall improvement of product functionality and user satisfaction.

  • Conducted user research to collect and assess user requirements.

Krisp
Junior UX Designer, Growth

  • Formulated improvement hypotheses based on qualitative and quantitative data.

  • Collaborated closely with Growth, Product Management, and Engineering teams.

  • Generated functional designs for various projects.

  • Created landing pages and responsive designs to enhance user experience.

  • Incorporated user feedback and iterative design processes.

  • Ensured designs aligned with business goals and user needs.

  • Contributed to the overall improvement of product functionality and user satisfaction.

  • Conducted user research to collect and assess user requirements.

Krisp
Junior UX Designer, Growth

  • Formulated improvement hypotheses based on qualitative and quantitative data.

  • Collaborated closely with Growth, Product Management, and Engineering teams.

  • Generated functional designs for various projects.

  • Created landing pages and responsive designs to enhance user experience.

  • Incorporated user feedback and iterative design processes.

  • Ensured designs aligned with business goals and user needs.

  • Contributed to the overall improvement of product functionality and user satisfaction.

  • Conducted user research to collect and assess user requirements.

Education

Growth.Design
Product Psychology – 2023

Reforge
User Insight for Product Decisions – 2023

Armenian Code Academy
User Experience LVL2 – 2021

Kojoyan Design Academy
UI/UX Design – 2020

Armenian Code Academy
Fundamentals of UI/UX – 2019

Yerevan State University
Bachelor's degree at Business & managerial
economics – 2016

Skills & Tools

Prototyping

Usability testing

Wireframing

A/B testing

Data-driven design

Iterative design

Information architecture

User flows

Figma, Miro

Hotjar

Amplitude

Download Resume

Education

Skills & Tools

Prototyping

Usability testing

Wireframing

A/B testing

Data-driven design

Iterative design

Information architecture

User flows

Figma, Miro

Hotjar

Amplitude

Reforge
User Insight for Product Decisions – 2023

Armenian Code Academy
User Experience LVL2 – 2021

Kojoyan Design Academy
UI/UX Design – 2020

Armenian Code Academy
Fundamentals of UI/UX – 2019

Yerevan State University
Bachelor's degree at Business & managerial
economics – 2016

Growth.Design
Product Psychology – 2023

Education

Growth.Design
Product Psychology – 2023

Growth.Design
Product Psychology – 2023

Reforge
User Insight for Product Decisions – 2023

Reforge
User Insight for Product Decisions – 2023

Armenian Code Academy
User Experience LVL2 – 2021

Armenian Code Academy
User Experience LVL2 – 2021

Kojoyan Design Academy
UI/UX Design – 2020

Kojoyan Design Academy
UI/UX Design – 2020

Armenian Code Academy
Fundamentals of UI/UX – 2019

Armenian Code Academy
Fundamentals of UI/UX – 2019

Yerevan State University
Bachelor's degree at Business & managerial
economics – 2016

Yerevan State University
Bachelor's degree at Business & managerial
economics – 2016

Skills & Tools

Prototyping

Usability testing

Wireframing

A/B testing

Data-driven design

Iterative design

Information architecture

User flows

Figma, Miro

Hotjar

Amplitude

Amazing colleagues I've collaborated with ✨

Amazing colleagues I've collaborated with ✨

Amazing colleagues I've collaborated with ✨

Manya M.

Sr UX Researcher @ISSA

I had the pleasure of working with Laura on both the Growth and Product teams at Krisp, and from her first day her great UX mindset impressed me. Her attitude and work ethic set an example for all designers, not just for our team.
Laura is a collaborative team player, and our cross-functional teams could work with her without any issues. Her first rule for UX is user-centric, which helps businesses to accomplish their goals.

Davit M.

Product Manager @krisp

Laura has a unique ability to translate business goals into design solutions that drive growth and engagement. Her work is not only aesthetically pleasing but also incredibly user-focused. She is collaborative and work well with cross-functional teams, including engineers, marketers. She is an asset to any team and will undoubtedly make a positive impact on any project she is involved in.

Laura M.

Product Designer @krisp

Laura is an amazing UX designer who brings a unique blend of analytical skills and a data-driven approach to her work. She has a remarkable talent for finding the perfect balance between business needs and creating designs that are truly user-centric.
Laura has this incredible knack for facilitating workshops that inspire and excite everyone. I had the chance to participate in several of her sessions.

Let's get to know each other!
📩 Get in touch

Let's get to know each other!
📩 Get in touch