Hey,
I'm Laura
💡 I love creating experiences that are innovative and
backed by data
🔮 From the start of my career, I’ve been passionate about building growth strategies that make a real difference
🔥 My heart’s in crafting user-centered designs that don’t just look good but drive real, measurable results
Hey, I'm Laura
💡 I love creating experiences that are innovative and backed by data
🔮 From the start of my career, I’ve been passionate about building growth strategies that make a real difference
🔥 My heart’s in crafting user-centered designs that don’t just look good but drive real, measurable results
💡 I love creating experiences that are innovative and
backed by data
🔮 From the start of my career, I’ve been passionate about building growth strategies that make a real difference
🔥 My heart’s in crafting user-centered designs that don’t just look good but drive real, measurable results
Some Fusion of Business and Fun
Some Fusion of Business and Fun
Some Fusion of
Business and Fun
New Notifications System
Revamping notifications resulted in increased user retention by 20%, providing a more consistent and user-friendly experience.
Pricing & Billing
Pricing
& Billing
Redesigning pricing and checkout pages led to higher monetization and better plan awareness among users.
Redesigning pricing and
checkout pages led to
higher monetization and
better plan awareness
among users.
Krisp Demo Widget
Krisp Demo
Widget
Krisp's demo redesign allowed users to explore the product's value before signing up, enhancing user engagement.
A/B Tests & Experiments
Conducting A/B tests, fake door experiments with fast iterations helped us learn quickly and make an impact.
Conducting A/B tests, fake
door experiments with fast iterations helped us learn
quickly and make an impact.
Wireframing
Prototyping
Usability testing
Data-driven design
Analytical thinking
A/B testing
Iterative design and rapid prototyping
User journey mapping
Information architecture
Interaction design
Conversion optimisation
Experiments
Fake door tests